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White Papers, Articles, and More
White Papers
arrow Enterprise Websites: How are you managing yours? (PDF)
Enterprise websites are characterized by their large number of web pages, highly complex nature and variety of content, and the fact that they are supported and authored by a great number of web development teams and content providers. These sites bring new challenges and measurement requirements to corporations trying to ensure their websites work. This Watchfire White Paper discusses how Linkbot Enterprise Server fits into the entire Web Development Life Cycle, and why it’s important to deploy in an enterprise website environment.
• Adobe Acrobat PDF (0.73MB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow Metatags: They’re not just for search engines anymore (PDF)
One of the most exciting things about the Internet is the vast amount of information available out there. One of the most frustrating things about the Internet is the vast amount of information available out there. These statements contradict each other, but they’re both true. This Watchfire White Paper explains why.
• Adobe Acrobat PDF (0.63MB). (To save this document to disk, right click on the link above and select “save target as”.)
Articles
arrow Streamline your offerings
“Streaming media will be the largest single component of the Internet content delivery market by 2002”, writes Eweek. Sites that can deliver multi-media rich content, impeccable service, and faultless execution to transactions and interaction will be the high achievers on the net.
arrow Metabot: Use it to stand out. Or get lost in the shuffle. (PDF)
Metadata is the key to organizing the avalanche of information both within organizations and on the Web. A metatag generating solution classifies new and legacy documents, turns critical data into dollars, and organizes technical support databases by tagging and categorizing information. Find out how companies achieve unprecedented levels of control, insight, and competitive advantage by properly identifying all company information through metadata.
• Adobe Acrobat PDF (21KB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow BIG names focus on B2B
The ecommerce exchange is upon us. With more and more businesses moving towards a B2B, B2C platform, striving to build community and close the supply chain loop means effectively linking buyers to suppliers and ecommerce marketplaces.
arrow Website Intelligence — Why You Need It (PDF)
Websites today must exceed their customers’ demands, outperform their competitors, increase market share and continually improve quality and content. Only then will a corporation’s website lead to higher revenues and profits. Since a broken website equates to a broken ebusiness, integrating website intelligence into a corporate strategy plays an essential role in building a highly efficient and profitable enterprise.
• Adobe Acrobat PDF (15KB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow Four Ways to Protect Your Website Investment (PDF)
Website intelligence solutions enable businesses to access, analyze and share website data in order to build a reliable site, and in turn, build customer loyalty and drive profit. It all comes down to knowing what’s happening with your website — and you need to know it all. This may seem overwhelming, but just keep reading.
• Adobe Acrobat PDF (1.15MB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow Manager, Meet Your Website
Overseeing a large website while maintaining a high level of quality is never easy. And it’s not just links you worry about. Slow pages, stale content, missing metatags — all these problems can lead to an overall deterioration in any website, and will make a website manager’s job more difficult.
arrow No Margin For Error
With so much invested in many of today’s corporate and e-business websites, it is not enough to simply exist. There’s too much competition for that. To fully realize a site’s revenue potential it must provide information that is meaningful, organized in such a way that it is easy to understand and navigate, it must work properly, and customers must be able to find it.
arrow Dispelling the Myth About Dynamic Websites (PDF)
Now, more than ever, organizations conducting business online must ensure the quality and reliability of their websites. Many companies use tools that dynamically generate their sites, thinking that this “on the fly” method will prevent site problems and errors. This simply isn’t the case.
• Adobe Acrobat PDF (0.04MB). (To save this document to disk, right click on the link above and select “save target as”.)
Reports
arrow High Stakes on Quality (PDF)
In the new Web-driven economy, fierce competition is the primary reason companies invest heavily in websites. Now, stakeholders can receive comprehensive reports outlining the status and performance of the entire website, or portions as they relate to a particular department. Since ebusiness allows only a tiny margin for error, using quality assurance solutions is the answer to a loyal customer following, increased revenue and brand reinforcement. Watchfire solutions eliminate complex, technical problems and loopholes that hinder website productivity and turn them into simple steps towards ebusiness success.
• Adobe Acrobat PDF (0.53MB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow Best Practices (PDF)
Your website is only as good as your last user’s experience. Watchfire’s “Ensuring Good Customer Experience through e-Business Quality Testing” explains why testing your website is so critical for your e-business success.
• Adobe Acrobat PDF (0.11MB). (To save this document to disk, right click on the link above and select “save target as”.)
arrow Watchfire Holiday Report (PDF)
For most, the thought of going on a Christmas gift spending spree in a neon-lit, overheated mall, teeming with shoppers, is not a pleasant one. That’s why this year, a record number of buyers will be logging on to the World Wide Web to remedy all of their buying woes. To take advantage of the holiday opportunity, websites must offer 100% functionality. That means absence of link errors, no technical glitches, no frustratingly slow page turning: Just smooth, problem-free shopping.
• Adobe Acrobat PDF (0.18MB). (To save this document to disk, right click on the link above and select “save target as”.)
Solution Tips and Techniques
arrow Unleash the Real Power of ASP Reports with Linkbot Enterprise Server
Just imagine being able to create customized website reports on the fly. Imagine querying a central data repository for specific information about your site’s architecture and getting the information when you want it, not when the IT department is ready to give it to you. Intrigued? Suppose you could produce reports specific to each web team member? Definitely interested? Then you should be using Linkbot™ Enterprise Server’s ASP (Active Server Pages) site reports.
arrow Make the Most of Your Office Doc Properties
Imagine that your company has just changed it’s name. While this can be an energizing, morale-boosting publicity event, for anyone involved with all the company documentation it can be a nightmare. Think of how many documents would be affected by a name change: customer manuals, price lists, product sheets, legal documents, corporate collateral. You can fill in the rest of the blanks. You don’t need to panic if you’ve got Metabot 2.0. You can effortlessly change this information across many Microsoft Office Document files simply by using Metabot to scan your documents, generate keywords, change the information and save all the files for you.
arrow Don’t Let Forms Shorten Your Scan
Introduced in version 1.1, Linkbot Enterprise will now check portions of your site that can only be accessed by logging in through a form or clicking on a SUBMIT button. In other words, you can now check your complete website, including links found beyond forms. This article explains how this feature works.
arrow Dig Deeper
If finding out about broken links just isn’t enough, or finding out how many pages reference those broken links, Linkbot Pro can now tell you how many people tried to visit those links — using its powerful Log Analysis feature.
arrow Don’t Forget the Forms
With the ever-increasing trend towards e-commerce, companies are relying more and more on website forms to gather information about their customers. Linkbot Pro will check portions of your site that can only be accessed by logging in through a form or clicking on a SUBMIT button.
arrow Stay on Top of Your Website
As a developer or website manager, you are probably testing your organization’s website regularly. What you may not know is, to make the sometimes onerous task of website maintenance more convenient, Linkbot Pro can be configured to run as an NT service — allowing you to schedule comprehensive scans regardless of whether someone is logged onto a computer.
arrow Regain Precious Disk Space
An orphan file is a file that takes up space on your web server but is not referenced, or used, by your website. In a time when disk space is as valuable as beachfront real estate in California, orphan files are more than simply an annoyance. See how Linkbot Pro’s orphan analysis feature can help you rid your website of orphan files.